CS1146 WEB MINING
UNIT I - INTRODUCTION (9 hours)
Introduction: World Wide Web, History of the Web and the Internet, What is Data Mining? What is Web Mining? Introduction to Association Rule Mining, Supervised Learning & Unsupervised Learning. Information Retrieval and Web Search: Basic Concepts of Information Retrieval, Information Retrieval Models, Relevance Feedback, Evaluation Measures, Text and Web Page Pre-Processing, Inverted Index and Its Compression, Latent Semantic Indexing, Web Search, Meta-Search: Combining Multiple Rankings, Web Spamming.
UNIT II- SOCIAL NETWORK ANALYSIS (9 hours)
Social Network Analysis: Introduction, Co-Citation and Bibliographic Coupling, Page Rank, HITS Algorithm, Community Discovery.
Web Crawling: A Basic Crawler Algorithm, Implementation Issues, Universal Crawlers, Focused Crawlers, Topical Crawlers, Evaluation, Crawler Ethics and Conflicts.
UNIT III- STRUCTURED DATA EXTRACTION (9 hours)
Structured Data Extraction: Wrapper Generation, Preliminaries, Wrapper Induction, Instance-Based Wrapper Learning, Automatic Wrapper Generation: Problems, String Matching and Tree Matching, Building DOM Trees, Extraction Based on a Single List Page, Extraction Based on Multiple Pages.
UNIT IV- INFORMATION INTEGRATION (9 hours)
Information Integration: Introduction to Schema Matching, Pre-Processing for Schema Matching, Schema -Level Matching, Domain and Instance-Level Matching, Combining Similarities, 1: m Match, Integration of Web Query Interfaces, Constructing a Unified Global Query Interface. Opinion Mining and Sentiment Analysis: The Problem of Opinion Mining, Document Sentiment Classification, Sentence Subjectivity and Sentiment Classification, Opinion Lexicon Expansion, Aspect- Based Opinion Mining, Opinion Search and Retrieval, Opinion Spam Detection.
UNIT V- WEB USAGE MINING (9 hours)
Web Usage Mining: Data Collection and Pre-Processing, Data Modeling for Web Usage Mining, Discovery and Analysis of Web Usage Patterns, Recommender Systems and Collaborative Filtering, Query Log Mining, Computational Advertising.